Social Media Specialist
RESPONSIBILITIES: • Develop, implement, and manage social media strategies that are not on v cata-driven but aso deerv empathetic to customer needs and values • Develop and maintain a content calendar for Instagram and TikTok. • Research trends, audience insights and best practices to ensure the brand remains relevant and engaging for each platform. • Oversee daily posting, scheduling, and optimization of content. • Creates content ideas and briefs, provides direction for vISUalS/styling, and crafts compelling captions across platforms. • Engage with followers, respond to comments/messages, and foster community growth. • Monitor analytics and track KPIs such as views, engagement, follower growth, and conversions • Provide regular performance reports with insights and recommendations for improvement. • Work closely with cross-functional teams, industry partners, influencers, and communities.
