Sales & Marketing Hotel
Job Description – Sales & Marketing Hotel 1. Planning & Strategy Develop sales and marketing strategies to increase room, meeting, and F&B revenue Identify target markets (corporate, travel agents, OTA, government, etc.) Prepare promotional plans (online and offline) Create annual and monthly marketing budgets 2. Sales Activities Prospect and acquire new clients Maintain relationships with existing clients (corporate and travel agents) Conduct sales calls, site visits, and presentations Prepare and follow up on quotations and contracts Achieve assigned sales targets 3. Digital Marketing Manage OTA platforms (Traveloka, Agoda, Booking.com, etc.) Implement pricing strategies (rate management & yield management) Handle hotel social media accounts (Instagram, Facebook, etc.) Execute digital marketing campaigns (ads, promotions) Ensure all promotional content is updated and engaging 4. Branding & Promotion Enhance hotel brand awareness Create promotional materials (brochures, banners, packages) Organize promotional events (holidays, special offers, etc.) Collaborate with influencers and media partners 5. Administration & Reporting Prepare daily, weekly, and monthly sales reports Analyze sales performance and occupancy trends Maintain client database and sales records Monitor competitors’ pricing and marketing strategies 6. Internal Coordination Coordinate with Front Office regarding reservations Work closely with Housekeeping to ensure room readiness Coordinate with Engineering for facility maintenance Collaborate with F&B team for events and group bookings 7. Customer Relationship Management Handle client inquiries and complaints (especially corporate/group) Ensure customer satisfaction and repeat business Build and maintain a strong customer database 8. Event & Group Handling Manage group bookings (meetings, gatherings, weddings, etc.) Coordinate event details with operational teams Ensure smooth execution of events as per agreement
